Cookie Policy Saugus.
Last updated October 16, 2026
Effective date: October 16, 2026. This policy explains the cookies, browser storage and related tools used on Briggs Chiropractic & Physical Therapy's website.
What our website uses
Our website uses tools for hosting, security, chat, fonts, embedded reviews, traffic statistics, marketing attribution and advertising. These tools may receive information such as your IP address, browser and device type, pages visited and time on the site.
Companies, purposes and storage
The table below lists the tools we use, their providers, their purposes and the cookies or browser storage identified for them.
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| AQ marketing attribution cookie AQ Marketing (first party) | Remembers which ad or campaign link brought you to the site (from the page address) so form submissions can be credited to the right source. | aq_trk cookie — 90 days | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)Elfsight sets its own cookies on its servers (elfsight_viewed_recently, and _cfuvid from its Cloudflare network) to load and count widget views. | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Google advertising features (via Google Analytics) Google LLC | Google Analytics sends data to Google's advertising service (DoubleClick), which Google can use for advertising reporting and to recognize visitors across sites and devices. | None found by our scan | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | None found by our scan | Privacy policy |
| Customer review widgets the review service shown on the page (for example ReviewWave, HighLevel Reputation or Yelp) | Shows customer reviews on some pages; your browser loads them from the review service, which receives your IP address. Some review widgets run their own page statistics inside their frame (for example Cloudflare Web Analytics, which uses no cookies). | None found by our scan | — |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site) | Privacy policy |
How long storage lasts
- Google Analytics cookies named _ga and cookies with names beginning with _ga_ last for 2 years.
- The AQ marketing attribution cookie aq_trk lasts for 90 days.
- The _cfuvid cookies listed for Elfsight and Cloudflare are session cookies.
- The chat assistant's localStorage entries with names beginning with agency-chatbot:session:, and its agencyChatbot.muted entry, remain until you clear your browser storage.
- The chat assistant's sessionStorage entry with a name beginning with agency-chatbot:attention-dismissed: remains until you close the browser tab.
Chat and embedded content
If you use the chat assistant, Anthropic generates replies from the messages you type. Your chat messages and any details you provide are kept by us and our marketing agency, AQ Marketing. They are also sent to our LeadConnector / HighLevel customer relationship management system so we can respond.
Some pages show embedded content from other services, such as videos, maps, social media posts or reviews. This content loads from the service when the page loads. Videos use privacy modes that set no cookies until you play them. Maps and social media posts may set their provider's own cookies.
Tracking across other websites
Third parties may collect personal information about your online activity over time and across different websites when you use our website. Google's advertising features and Google Ads collect activity across other websites. They help measure advertising and recognize visitors across sites and devices. Google Ads also lets Google show our ads to people who visited this site. We share data for targeted advertising.
Google Analytics sends data to Google's advertising service, DoubleClick. Google can use this data for advertising reporting and to recognize visitors across sites and devices.
Your choices and browser signals
Optional tools require your acceptance. Use the "Cookie settings" link at the bottom of any page to accept, reject or change your choices at any time.
Our website does not respond to browser Do Not Track signals. We honor Global Privacy Control (GPC) signals.
To remove the chat assistant's localStorage entries, clear your browser storage. Closing the browser tab clears its sessionStorage entry.
Policy updates
We post the updated policy on this page with a new effective date.
Contact us
Briggs Chiropractic & Physical Therapy320 Central Street, Saugus, MA 01906
Phone: (781) 233-4122
Document version de0d4294fc25