Privacy Policy Saugus.
Last updated October 16, 2026
Effective date: October 16, 2026
This policy explains how Briggs Chiropractic & Physical Therapy collects, uses, and shares information when you use our website.
Information you give us
When you use our contact form, we collect your name, contact details, and message to respond to your request. Your submission is sent to our customer relationship management system, LeadConnector / HighLevel.
When you use our chat assistant, we collect the messages you type. If you choose to share them, we also collect your name, email address, phone number, address, and details about the work you need. Our chat assistant uses Anthropic's AI service to generate replies from your messages. We and our marketing agency, AQ Marketing, keep your chat transcript and the details you provide. Chat details are also sent to LeadConnector / HighLevel so we can follow up.
Information collected automatically
Our website collects your IP address, browser and device type, pages visited, and time on the site. We use website tools to measure visits and website use, connect form submissions to ads or campaigns, measure advertising results, and show ads to people who have visited our site. Other tools host the website, deliver fonts and pages, and protect the website and forms from attacks and automated bots.
Who receives information
Information is shared with providers of website hosting, security and delivery, fonts, analytics, marketing attribution, advertising, chat and AI replies, customer relationship management, and embedded content and reviews. Our marketing agency also receives and keeps chat information. The tools below explain these providers' purposes and browser storage.
We do not sell your personal information. We share information for targeted advertising.
| Tool | What it does | Cookies / storage (how long) | Links |
|---|---|---|---|
| Google Analytics 4 Google LLC | Measures how visitors find and use the website (pages viewed, approximate location, device and browser type) so we can improve it. | _ga cookie — 2 years (typical; not measured on this site)_ga_<id> cookie — 2 years (typical; not measured on this site) | Privacy policy Opt out |
| AQ website chat assistant AQ Marketing; replies are generated using Anthropic's AI service | Answers visitor questions in a chat window and, if the visitor chooses, collects contact and project details so the business can follow up. Chat messages and any details provided are kept by the business and its marketing agency, AQ Marketing, and sent to the business's CRM. | agency-chatbot:session:<site> local storage — Until you clear your browser storageagency-chatbot:attention-dismissed:<site> session storage — Until you close the browser tabagencyChatbot.muted local storage — Until you clear your browser storage | — |
| Google Fonts Google LLC | Delivers the website's typefaces; your browser requests them from Google's servers, which receive your IP address. | None found by our scan | Privacy policy |
| Pressable website hosting Automattic Inc. (Pressable) | Hosts the website; its servers process standard request data such as IP addresses in server logs. | None found by our scan | Privacy policy |
| Gauges website statistics Gauges (provided with Pressable hosting) | Counts page views for hosting-level traffic statistics. | None found by our scan | — |
| AQ marketing attribution cookie AQ Marketing (first party) | Remembers which ad or campaign link brought you to the site (from the page address) so form submissions can be credited to the right source. | aq_trk cookie — 90 days | — |
| Elfsight widgets Elfsight LLC | Shows embedded content widgets from Elfsight on some pages; your browser loads them from Elfsight, which receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site)elfsight_viewed_recently cookie — not verifiedElfsight sets its own cookies on its servers (elfsight_viewed_recently, and _cfuvid from its Cloudflare network) to load and count widget views. | Privacy policy |
| Anthropic API Anthropic, PBC | Generates the chat assistant's replies from the messages you type. | None found by our scan | Privacy policy |
| LeadConnector (HighLevel) CRM HighLevel, Inc. (LeadConnector) | Our customer relationship management (CRM) system. Contact form and chat details are stored here so we can respond. Any HighLevel widget on the site (for example a booking or audit form) also runs on it. | None found by our scan | Privacy policy |
| Google advertising features (via Google Analytics) Google LLC | Google Analytics sends data to Google's advertising service (DoubleClick), which Google can use for advertising reporting and to recognize visitors across sites and devices. | None found by our scan | Privacy policy |
| Google Ads conversion tracking Google LLC | Measures which Google ads lead to calls, form requests or visits, and lets Google show our ads to people who visited this site. | None found by our scan | Privacy policy |
| Customer review widgets the review service shown on the page (for example ReviewWave, Reviewability, HighLevel Reputation or Yelp) | Shows customer reviews on some pages; your browser loads them from the review service, which receives your IP address. Some review widgets run their own page statistics inside their frame (for example Cloudflare Web Analytics, which uses no cookies). | None found by our scan | — |
| Cloudflare security and delivery Cloudflare, Inc. | Protects the website and its forms from attacks and automated bots and helps deliver pages quickly. Cloudflare receives your IP address and browser details. | _cfuvid cookie — session (typical; not measured on this site) | Privacy policy |
Cookies and your choices
Analytics and advertising tools stay off until you click "Accept all" on the cookie banner or scroll the page while the banner is showing. Scrolling while the banner is showing counts as accepting these tools. You can use the "Cookie settings" link at the bottom of any page to switch analytics or advertising cookies off, or back on, at any time.
Some pages include embedded content, such as videos, maps, social media posts, or reviews. Loading this content sends request information, such as your IP address and browser information, to its provider. The provider may use cookies or browser storage. Embedded content operates separately from the optional analytics and advertising controls.
Our website does not respond to browser Do Not Track signals. We honor Global Privacy Control signals. You can also use "Cookie settings" at the bottom of any page to turn analytics or advertising cookies off or back on.
Other parties may collect personal information about your online activities over time and across different websites when you use our website.
Review, correct, or delete your contact information
Call us or write to us at the address below to review, correct, or delete the contact information you gave us.
Children
Our website is not directed to children under 13.
Changes to this policy
We post the updated policy on this page with a new effective date.
Contact us
Briggs Chiropractic & Physical Therapy320 Central Street, Saugus, MA 01906
Phone: (781) 233-4122
Document version 60196f43a49b